The best part of my job is bringing campaigns to life from a single idea or goal. From ideation and execution of creative strategy, here are some projects I'm super duper proud to have worked on.
Little Shop of Horrors (2019)
How an integrated marketing campaign's success took a regional Los Angeles theatre production nationwide with an appearance on The Late Late Show with James Corden.
Developing a full week of content from Instagram takeovers, AMAs, giveaways, shareable GIFs, and a fun promotional video that set to break down the barriers of what it means to be a remote team.
Pasadena Playhouse Rebrand
Leading a rebrand in tandem with Pentagram Design & Mackey Labs to celebrate Pasadena Playhouse's rich history, and forging its path into the next 100 years of bold theatrical work.
Pirates of Penzance
Conceptualizing content that managed the expectations of a traditional theatre audience by communicating early (and often) about an immersive musical that turned the theatre on its head.