Doist (2021)
#AskDoist
Week
Doist is a bootstrapped, fully remote, and asynchronous-first software company of 100 humans spread across over 35 countries. It's apps, Todoist and Twist, have over 30 million users.
The goals of #AskDoist week were two-fold: (1) kickstart the new advice column (2) show remote teams everywhere (seasoned or newly transitioned) that yes, remote teams can have it all: camaraderie, collaboration, and flexibility of working anywhere.
Challenges
At the time of this campaign, companies were forced to work remotely due to the pandemic. As a company with a 10+ year tenure in remote-first work, we wanted to showcase that it is possible to work remotely and enjoy your collaborating with colleagues, as well as be a resource for those who had questions about remote work and what makes a remote team successful.
Implementation
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A 90's themed video introducing folx to members of the Doist team
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Animated GIFs and illustrations to match the look & feel of the themed intro video
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Instagram takeovers and Twitter AMAs with Doist team members and C-suite
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Quotes from the Doist team about remote work and how it's benefitted their lifestyle
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An enter-to-win contest with a 30-minute virtual meeting with Doist CEO Amir Salihefendic as the grand prize
