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#AskDoist Header

#ASKDOIST WEEK

Social Campaign

Doist, a bootstrapped, fully remote software company, has a diverse team of over 100 individuals spanning across 35+ countries. Its flagship apps, Todoist and Twist, collectively cater to over 42 million users worldwide.

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The objectives of #AskDoist week were twofold: (1) to launch the new advice column and (2) to demonstrate to distributed teams worldwide that remote work can indeed have it all: camaraderie, collaboration, and the freedom to work from anywhere.

SOCIAL

IMPLEMENTATION

  • Conceptualized, storyboarded, produced, and edited a 90's-themed video introducing Doist team members.

  • Partnered with brand illustrators to craft Animated GIFs and illustrations aligning with the video's aesthetic.

  • Organized Instagram takeovers and Twitter AMAs featuring Doist team members and C-suite executives.

  • Curated and shared quotes from Doist team members highlighting the benefits of remote work on their lifestyles.

  • Strategized and implemented an enter-to-win contest offering a 30-minute virtual meeting with Doist CEO, Amir Salihefendic, as the grand prize.

VIDEO

RESULTS

The campaign was crafted to showcase how Doist is building the future of asychronous and remote-first work, and has been for over 10 years. 

 

Alongside the remarkable surge in feedback and inquiries for forthcoming #AskDoist columns, we witnessed a substantial uptick in web traffic to the Doist blog and website, as well as growth across Doist's umbrella of brands.

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