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Doist is a bootstrapped, fully remote, and asynchronous-first software company of 100 humans spread across over 35 countries. It's apps, Todoist and Twist, have over 30 million users. 

The goals of #AskDoist week were two-fold: (1) kickstart the new advice column (2) show remote teams everywhere (seasoned or newly transitioned) that yes, remote teams can have it all: camaraderie, collaboration, and flexibility of working anywhere.


At the time of this campaign, companies were forced to work remotely due to the pandemic. As a company with a 10+ year tenure in remote-first work, we wanted to showcase that it is possible to work remotely and enjoy your collaborating with colleagues, as well as be a resource for those who had questions about remote work and what makes a remote team successful.

GIF of 90s sitcom-like intro for Doist. Jackie stops and waves at the camera.


  • A 90's themed video introducing folx to members of the Doist team

  • Animated GIFs and illustrations to match the look & feel of the themed intro video

  • Instagram takeovers and Twitter AMAs with Doist team members and C-suite 

  • Quotes from the Doist team about remote work and how it's benefitted their lifestyle

  • An enter-to-win contest with a 30-minute virtual meeting with Doist CEO Amir Salihefendic as the grand prize

The campaign was built to deliver easy, open, and transparent access to the Doist team.


In addition to garnering a lot of fodder for future #AskDoist columns, it also allowed us to build better relationships with users. 


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