#ASKDOIST WEEK

Social Campaign

Doist, a bootstrapped, fully remote software company, has a diverse team of over 100 individuals spanning across 35+ countries. Its flagship apps, Todoist and Twist, collectively cater to over 42 million users worldwide.

The objectives of #AskDoist week were twofold: (1) to launch the new advice column and (2) to demonstrate to distributed teams worldwide that remote work can indeed have it all: camaraderie, collaboration, and the freedom to work from anywhere.

SOCIAL

IMPLEMENTATION

Conceptualized, storyboarded, produced, and edited a 90's-themed video introducing Doist team members.
Partnered with brand illustrators to craft Animated GIFs and illustrations aligning with the video's aesthetic.
Organized Instagram takeovers and Twitter AMAs featuring Doist team members and C-suite executives.
Curated and shared quotes from Doist team members highlighting the benefits of remote work on their lifestyles.
Strategized and implemented an enter-to-win contest offering a 30-minute virtual meeting with Doist CEO, Amir Salihefendic, as the grand prize.

VIDEO

RESULTS

The campaign was crafted to showcase how Doist is building the future of asychronous and remote-first work, and has been for over 10 years.

Alongside the remarkable surge in feedback and inquiries for forthcoming #AskDoist columns, we witnessed a substantial uptick in web traffic to the Doist blog and website, as well as growth across Doist's umbrella of brands.