#ASKDOIST WEEK
Social Campaign
Doist, a bootstrapped, fully remote software company, has a diverse team of over 100 individuals spanning across 35+ countries. Its flagship apps, Todoist and Twist, collectively cater to over 42 million users worldwide.
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The objectives of #AskDoist week were twofold: (1) to launch the new advice column and (2) to demonstrate to distributed teams worldwide that remote work can indeed have it all: camaraderie, collaboration, and the freedom to work from anywhere.
SOCIAL
IMPLEMENTATION
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Conceptualized, storyboarded, produced, and edited a 90's-themed video introducing Doist team members.
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Partnered with brand illustrators to craft Animated GIFs and illustrations aligning with the video's aesthetic.
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Organized Instagram takeovers and Twitter AMAs featuring Doist team members and C-suite executives.
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Curated and shared quotes from Doist team members highlighting the benefits of remote work on their lifestyles.
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Strategized and implemented an enter-to-win contest offering a 30-minute virtual meeting with Doist CEO, Amir Salihefendic, as the grand prize.
VIDEO
RESULTS
The campaign was crafted to showcase how Doist is building the future of asychronous and remote-first work, and has been for over 10 years.
Alongside the remarkable surge in feedback and inquiries for forthcoming #AskDoist columns, we witnessed a substantial uptick in web traffic to the Doist blog and website, as well as growth across Doist's umbrella of brands.