/Photo by Jenny Graham

/Little Shop
of Horrors

Omnichannel Campaign

Little Shop of Horrors has never exactly been subtle. There’s a man-eating plant, a sadistic dentist, a little romance, and a whole lot of camp. For Pasadena Playhouse’s revival, the creative team took everything audiences loved about the cult classic and built a bold new production around it.

As part of the Playhouse’s in-house marketing and creative team, I helped bring that world beyond the stage. Working closely with the cast, director Mike Donahue, Artistic Director Danny Feldman, photographers Jeff Lorch and Jenny Graham, and videographer Nathaniel Peterson, I produced and coordinated campaign creative spanning hero imagery and key art, production photography, show trailers and commercials, red carpet interviews, behind-the-scenes and event capture, paid media, OOH, DOOH, and CTV.

https://www.pasadenaplayhouse.org/event/little-shop-of-horrors/