PASADENA PLAYHOUSE
Marketing Campaign
The Pasadena Playhouse, a Tony award-winning regional theatre nestled in Los Angeles, has been a beacon of groundbreaking productions for over a century. With a rich legacy of presenting bold and significant works, the Playhouse continually pushes artistic boundaries.
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In Little Shop of Horrors, the creative team set their sights on reviving the cult classic musical with a fresh and reimagined perspective.
SOCIAL (PAID + ORGANIC)
CHALLENGES
We faced a tight 3-4 week timeframe to promote the show before its opening, with limited hours available to collaborate with the cast on developing promotional materials.
VIDEO
IMPLEMENTATION
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Produced promotional videos for the production, prioritizing commercial content ahead of rehearsals to maximize impact.
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Designed and launched targeted paid social ads to effectively reach the desired audience at optimal times.
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Implemented a comprehensive social media strategy, incorporating behind-the-scenes glimpses through cast Instagram takeovers and partnerships with brands and businesses.
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Facilitated key art and production still shoots to ensure cohesive visual branding.
RESULTS
Our teamwork and 360 coverage of Little Shop of Horrors lead to an extension of it's 4-week run, 225% ROAS, and an appearance on The Late Late Show with James Corden, who praised the show's casting and innovation.
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Seeing this production go from regional stage to national television proved that Little Shop wasn't a stodgy show stuck in the 80s. With the right storytellers in every corner, it could be as relevant today as it was over 30 years ago.
