BLURB BOOKS

I joined Blurb as part of the company’s early in-house social media team, helping refine the brand voice and build social strategy across platforms. My work included managing social content, reporting on performance, supporting integrated marketing campaigns, and helping launch Blurb’s first influencer holiday campaign in partnership with creators and photographers.

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SELECTED IMPACT

• Part of Blurb’s early in-house social media team, helping refine brand voice and social strategy

• Managed day-to-day social media content, publishing, and performance reporting

• Supported integrated marketing campaigns across digital channels

• Helped launch Blurb’s first influencer holiday campaign in partnership with photographers and creators

• Supported marketing events and activations both digitally and in person, from Barcelona to Paris

• Collaborated with marketing, content, and creative teams on campaigns and launches

• Contributed to audience growth and engagement across social platforms