Pasadena Playhouse was ready for a new act.

With new artistic leadership, a bold new identity, and a changing approach to programming, the century-old theater was rethinking not only what happened on stage, but how it showed up in Los Angeles and brought audiences along for the ride.

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As Digital Content Producer, I helped bring that new era to life. Working alongside the artistic, marketing, and production teams, I produced campaigns, photo and video shoots, artist interviews, behind-the-scenes storytelling, and event content across the Playhouse’s productions and programming. My work spanned everything from day-to-day editorial and audience storytelling to larger integrated campaigns across print, digital, OOH, DOOH, and CTV.