PASADENA PLAYHOUSE

I joined Pasadena Playhouse during a major period of transformation as new artistic leadership reimagined programming and audience strategy. I helped shape the Playhouse’s brand voice, social presence, and campaign content, producing promotional photo and video shoots and creating marketing content across social, digital, CTV, and out-of-home campaigns. This era of transformation culminated in the Playhouse receiving the Tony Award for Regional Theatre in 2023.

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SELECTED IMPACT

• Helped shape brand voice and social strategy during a major organizational rebrand and leadership transition

• Produced promotional photo and video shoots with actors, directors, and creative teams

• Created campaign content for theater productions across social, digital, CTV, and out-of-home advertising

• Managed creative production timelines, talent coordination, and asset delivery for marketing campaigns

• Collaborated with photographers, videographers, designers, and marketing teams on campaign launches

• Supported marketing campaigns that contributed to increased visibility and audience engagement

• Part of the organization during its Tony Award for Regional Theatre recognition in 2023