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PASADENA PLAYHOUSE

Digital Content

As I entered the Playhouse, it was amidst a flurry of transformation. With new artistic leadership came a pivot towards younger audiences and a reimagining of programming. I was tasked to craft brand voice for the Playhouse, conceive and execute content for campaigns, and spearhead social and creative strategy.

It was an exhilarating challenge, one that now stands as a testament to the Playhouse's success, crowned by the recent achievement of a coveted Tony award in 2023.

SOCIAL (ORGANIC & PAID)

Old grid of Pasadena Playhouse

BEFORE

AFTER

New Grid: Pasadena Playhouse

12-post grid for Pasadena Playhouse's Instagram

Screenshot of a paid ad for THE WOMAN IN BLACK at Pasadena Playhouse

GIF of Instagram Takeover for Little Shop of Horrors with Cheyenne Wells

Screenshot of a paid social ad for King Charles III

Screenshot of Paid Ad Example for Native Gardens at Pasadena Playhouse using a poll on Facebook

A paid social ad for Pirates of Penzane. Ruth wobbles in holding an accordion. Text reads "there are the remains of a fine woman about Ruth."

A red shovel against a green background. Animation of shovel breaking in half.

Vertical paid ad for Our Town. A chair against a cyan background.

VIDEO

EMAIL

Email for The Woman in Black

Email for John C. Reilly's STORIES

Email for THE GREAT LEAP

Email for Pirates of Penzance

Season Email

Email for Superbowl Sunday

Email for Native Gardens

Critics Email for Little Shop

View All Projects

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