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PASADENA PLAYHOUSE
Digital Content
As I entered the Playhouse, it was amidst a flurry of transformation. With new artistic leadership came a pivot towards younger audiences and a reimagining of programming. I was tasked to craft brand voice for the Playhouse, conceive and execute content for campaigns, and spearhead social and creative strategy.
It was an exhilarating challenge, one that now stands as a testament to the Playhouse's success, crowned by the recent achievement of a coveted Tony award in 2023.
SOCIAL (ORGANIC & PAID)
BEFORE
AFTER
VIDEO
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