GENEDX

Senior Social Strategist

GeneDx is a leading global genomics company. As their first social media hire, I built the company’s social and content strategy from scratch and helped bring a full rebrand to life across digital platforms.

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I helped execute creator and influencer campaigns, led and produced short-form content, and executed integrated social campaigns in collaboration with scientists, researchers, and medical experts. My work centered on translating complex genomics and rare disease topics into clear, human stories that resonate with clinicians, patients, and caregivers.

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SELECTED IMPACT

• Built GeneDx social program from scratch as first social hire

• Supported company rebrand across social and digital platforms

• Launched creator and influencer campaign

• Produced short-form video content from ideation to execution

• Led conference and event content capture and coverage

• Developed integrated social campaigns for product, research, and brand initiatives

• Helped establish social as a core marketing and communications channel