Senior Social Strategist

Genomics is complicated. The stories behind it don’t have to be.

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I joined GeneDx during a period of rapid growth and transformation as the company’s first foundational social hire. As Senior Social Strategist, I helped build its content presence from the ground up and bring a new brand to life through creative campaigns, original series, video, interviews, and storytelling.

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Working alongside scientists, clinicians, patients, caregivers, and creators, I produced stories that made complex science feel clear, human, and worth caring about. My work spanned the creative process from concept development and talent coordination to interviewing, production, editing, and delivery, whether we were telling one patient’s diagnostic story or capturing new research from the floor of a medical conference.

Collaborators

Leadership Katherine Stueland, Melanie Duquette, Dr. Linda Genen, Dr. Paul Kruszka

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Marketing and Creative Monica Ballin, Kelen Tuttle, Meg Rashkin, Rebecca Fowler, Beau Berman, Kelsey Blackburn, Claire Linic

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Communications Shira Mahler, Melissa Fullerton, Sabrina Dunbar

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Design Chelsea Levine, Anika Deluca, Kellie Overton

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Growth Megan Nacar