Great creative work deserves to exist somewhere beyond a screen. Blurb gives photographers, writers, artists, and independent creators the tools to turn their ideas into books, magazines, and other things you can actually hold in your hands.

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As Senior Social Lead, I led the social team and helped tell the stories of the people making those things. From creative production, campaigns, creator partnerships, and brand storytelling, I worked across teams to showcase Blurb’s products through the work and practices of its creative community.

I also helped launch the brand’s first influencer holiday campaign, partnering with photographers and creators to make the product part of the story, rather than simply the thing we were selling.