Little Shop of Horrors | Other Jackie O

Little Shop of Horrors (2019)

Pasadena Playhouse

The Pasadena Playhouse is a Tony award-winning regional theatre in Los Angeles that has brought bold, important work to the stage for over 100 years. For Little Shop of Horrors, the creative team sought to bring a reimagined version of a cult classic musical to new life.

George Salazar singing in front of a condenser microphone.

GIF of a flower shop that fades to black. A flower opens up it leaves and the screen flashes bright

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Challenges

We had a limited 3-4 weeks to promote the show before opening, and an even more limited number of hour to work with the cast on promotional materials.

Implementation

front-loaded promotional videos
segmented paid social ads to reach the right audience at the right time
behind-the-scenes looks on social via cast Instagram takeovers
partnerships with local businesses

A skeleton hand sits atop two ice cream sandwiches. Leaves are in the background.

Brittany Campbell sits scrolling on her phone. Audrey II sits next to her.

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Results

Our teamwork and 360 coverage of Little Shop of Horrors lead to an extension of it's 4-week run, 225% ROAS, and an appearance on The Late Late Show with James Corden, who praised the show's casting and innovation.

Seeing this production go from regional stage to national television proved that Little Shop wasn't a stodgy show stuck in the 80s. With the right storytellers in every corner of its production, artistic and marketing alike, it could be as relevant today as it was 30+ years ago.

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